“Hunger Marketing”:
很簡單, 飢餓營銷 is creating the illusion that supply is outstripping demand to stimulate consumers’ desire to buy. When the supply decreases but the demand remains unchanged, the price will rise normally, forming a rush to buy.
For example, in the early years, when Apple mobile phones had not yet entered the mainland market, they could only be bought in specific areas such as Hong Kong, which made a large number of mainland consumers come to Hong Kong to buy them. The rush to buy not only pushed up the price of Apple’s mobile phones, but also rendered more people around, so that more people know Apple, indirectly enhancing the company’s image and brand.
因此,當您想要推廣產品或服務時,您可以申請 飢餓營銷 to promote the company’s business, but arbitrarily manipulating market supply and demand may be counterproductive and disgusting to customers.
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