相信很多人都有使用Instagram（IG）作為社交平台的習慣，也會有商家會通過這個平台經營IG網店，向其他IG用戶銷售不同的商品和服務。有志於經營IG網店，或現在只靠經營IG網店的商家，有沒有想過以下5個潛在問題？
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僅靠IG Shop經營業務的潛在問題
1.可擴展性低
如果你想讓你的生意永續經營並在同行中增加競爭力和突圍，相信你會希望你的網店有更多的功能來提升顧客的購物體驗，能夠獲取更多的顧客消費習慣和數據來輔助你數據分析和市場調研，這將幫助您制定更有效的營銷策略。不過，IG Shop始終只是一個基於社交平台的網店，還有很多功能沒有實現，無法在IG內部添加會員系統、購物車、連接第三方支付平台等新功能應用程序。
2.客戶瀏覽產品體驗差
I believe that when you browse some IG online stores, you will find it difficult to find the goods or services you want, just like you are browsing an IG online store that sells both men’s and women’s clothing and shoes. The owner posts each item separately, and the total number of posts in the IG online store rises to thousands, tens of thousands, or even more after a long period of operation. At this time, if you want to find a men’s T-Shirt in this IG online store, do you have to search for the goods you want and compare a batch of different styles of goods from a large number of mixed men’s and women’s clothing and shoes posts? I believe that as a consumer, I hope to find the product i want faster.
3.客戶支付體驗差
Now electronic payment methods and e-wallets are prevalent, credit cards, prepaid cards, QR Code payments, bank transfers, but now the IG online store function does not provide in-app payment channels, merchants can only provide payment information to customers and require them to pay the corresponding amount to the merchant’s commercial bank account or e-wallet, but also need to send proof of payment to the merchant. As a result, the entire payment process becomes more complicated and prone to human error, resulting in a significant increase in the time and cost of both the customer and the merchant in dealing with the normal and erroneous payment processes.
4.單獨經營IG Shop 網店可靠性低
近年來，全球範圍內的網店數量不斷增加，其中不乏一些不法分子開設的假網店，進行不同形式的詐騙，因此消費者普遍對高可靠網店的消費意願很高。由於IG網店是以IG的社交平台為基礎，所以作為網店還是有一些缺點和局限性，比如各種帖子和廣告，讓顧客很難快速了解你的品牌數據、業務和理念在您的 IG 在線商店中。因此，作為商家，您僅依賴IG網店渠道單一，相信很難在此平台上建立靠譜的網店。
5.需要額外的時間成本和人工來處理整個過程
Because operating an IG online store requires a lot of manual work, it is difficult to automate the entire process, such as the store owner needs to take the time to reply to some common customer inquiries, record the customer’s order information, warehouse management, arrange the delivery of logistics companies, account management, etc. Without an automated process, shopkeepers need to do more manual work. The biggest difference between manual work and automated processes is that people are more likely to experience human error and are more unstable. For example, a shopkeeper who records the number and type of goods in the wrong order leads to calculating the total amount of the wrong order or sending the wrong goods to the customer, resulting in the need to spend more time contacting the customer and affecting the customer’s shopping experience and impression of the store; Even if the computer has errors, it can operate efficiently and continuously as long as it is corrected and maintained by people.
使用 WordPress 構建電子商務網站，作為解決 Instagram 在線商店潛在問題的方法
If you don’t know what WordPress is, you can first check out this WordPress 網站 作為理解的介紹。
1.解決可擴展性低的問題
WordPress, a powerful platform for setting up websites, contains more than 59,753 plug-ins with different functions to meet everyone’s different racking needs, and the number continues to increase. 單擊此處了解有關 WordPress 插件的更多信息
2. 使用 WooCommerce 改善客戶瀏覽產品和付款的體驗
WooCommerce 是一款免費開源插件，可讓您在短時間內在WordPress上搭建電子商務網站，銷售您提供的實物商品、虛擬商品和服務。作為店主，您可以輕鬆自定義網店中的商品信息、價格、圖片等，或者配合您的營銷方式，為顧客提供不同的優惠，並能夠對接您可以提供的收款方式，例如銀行轉賬、信用卡、充值卡等方式到您的電商網站，您還可以對接其他物流公司，協助您快速發貨。客戶在瀏覽您的電商網站時，可以通過不同的方式快速找到自己想要的產品，例如在WooCommerce提供的界面中搜索產品關鍵詞，使用產品篩選器、排序器、分類等，可以快速找到自己的產品功能。
When the customer finds the desired item, it can be added to the shopping cart, and the total price of the item in the shopping cart will be updated in real time at the same time, reducing the calculation errors of the buyer and seller, the wrong recording of the order content and other human errors. They only need to confirm that the order is correct, press the payment, and fill in the correct payment information and delivery location to successfully place the order, making the whole transaction process more convenient and fast, greatly improving the customer’s experience of browsing goods and payment.
3. 在您的網站上構建頁面和功能，以提高在線商店的可靠性
如上所述，消費者普遍希望在高度可靠的在線商店消費。為增加您網店的可靠性，作為網店老闆，您可以嘗試通過以下方式來增加您網店的可靠性。
添加了一個新的關於我們頁面
The “About Us” page is one of the main important factors for your customers to quickly understand and judge whether your online store is trustworthy. This page can use text, images and videos to explain who and when your online store was established, the main goods or services, the concept of the online store, and even some media reports, awards and certifications about your online store.
添加了對產品進行評分和發表評論的功能
Authentic product ratings and messages and customer service’s good response to problems can help increase the reliability of your online store. Customers will judge the quality of the products of the online store, whether the complete shopping experience is qualified, and whether the attitude and method of the online store to deal with unexpected situations are acceptable. If they judge that it is acceptable, they will increase their intention to spend on your online store. Therefore, your online store should offer a feature for buyers to rate and leave comments.
新聯繫人數據
Customers who shop online are more likely to find the owner if there is a problem throughout the shopping process. As a result, they would prefer to have more contact methods such as some instant messaging software (WhatsApp, Signal, Telegram…), phone numbers, social media pages of online stores, emails, and a physical contact address.
4. 通過一系列自動化流程減少時間成本和手動工作
上市自動化
電子商務網站能夠在WordPress上使用預先安排的廣告，在不同的時間和時間從不同的渠道（如短信和電子郵件）發送包裹給客戶。有很多次發送這些。例如：
- 客戶生日可享生日優惠。
- 接近節日的時間。
- 商家需要實施營銷策略並發送優惠券或優惠券代碼。
- 客戶收到產品，邀請他們評論留言。
- 客戶有一些商品已在購物車中放置了一段時間但尚未結帳。
倉庫管理自動化
電商網站可以在客戶下單付款後、網店發貨後或購買後等自動更新商品的倉庫存儲情況，如果倉庫不足，還可以通知門店找貨供應商及時進貨。
物流管理自動化
客戶下單後，系統自動生成發票和收據，供商家準備包裹發貨，並通過物流公司送貨上門服務。
客戶服務自動化
Now there are different Chat Bots that can analyze customer input questions, find relevant common problems and suggest solutions to them, and if they still can’t solve the problem, they can contact the online customer service staff or leave contact information to wait for the customer service staff to reply. This reduces the number of problems that customer service personnel need to solve and reduces time and labor costs.